The domain name mobi is a generic top-level domain in the Domain Name System of the Internet. Its name is derived from the adjective mobile. The domain was approved by ICANN on 11 July 2005, and is managed by the mTLD global registry. It was originally financially backed and sponsored by Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Orascom Telecom, GSM Association, Hutchison Whampoa, Syniverse Technologies, and Visa, with an executive from each company serving on mTLD’s board of directors. In February 2010, Afilias acquired mTLD Top-Level Domain Ltd.. In March 2017, .mobi became an unsponsored generic top-level domain, using the same terms offered to new gTLDs.

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